What Actually Helps Kids with ADHD — and Why So Many Strategies Fall Short
Free Webinar — Watch Now
If you work with children or families affected by ADHD, you already know the standard strategies often aren't enough. This webinar cuts through the noise and gives you a brain-based framework that changes how you see the behavior — and what you do next.
Presented by Cindy Goldrich, Ed.M., ADHD-CCSP
The professionals who understand ADHD change everything for a child.
Since 2008, PTS Coaching has trained thousands of educators, therapists, coaches, and school professionals across the U.S. and internationally. Not because they were doing something wrong — but because understanding ADHD deeply changes what's possible.
Of children are diagnosed with ADHD
That's at least two or three kids in nearly every classroom. Most of their parents were handed a diagnosis and told to find help for their child. What they actually need are their own tools — for the conversations, the battles, and the moments no specialist sees.
Educators taught themselves
Nine out of ten educators say they had to teach themselves about ADHD. Most received no formal training in their preparation programs.
Years of experience
PTS Coaching has been training professionals since 2008, with programs used in schools and practices worldwide.
The gap between knowing about ADHD and knowing what to do is real.
Most professionals received little or no training in ADHD during their formal education. That's not a failure — it's a gap that can be closed.
Behavior looks like defiance
Without a brain-based framework, ADHD behaviors are easy to misread as laziness, disrespect, or poor parenting. We see the behavior — not the story behind it.
Generic strategies don't stick
Standard approaches don't account for how the ADHD brain actually works. When you understand the wiring, you stop guessing and start intervening in ways that actually hold.
One informed educator can change a student’s entire year
When teachers have a brain-based framework for ADHD, the classroom becomes a different place — for the student, and for everyone around them.
Trainings built for how you work and who you serve.
Each program is grounded in the same research-based framework. The difference is your role and your audience.
Train to Coach Parents
Learn how to guide parents through the challenges of raising a child with ADHD — with a structured, evidence-based coaching framework they can actually use at home.
- Reduce power struggles and emotional reactivity
- Strengthen connection and communication
- Build Executive Function skills at home
- Create collaborative, sustainable solutions
Graduates become Licensed Providers of the Calm & Connected® parent workshop. Approved for ICF CCEUs, ASHA, AOTA & NBCC.
Train to Educate Teachers
Learn how to bring high-quality ADHD and Executive Function professional development into schools and districts — and become a certified trainer in the process.
- Give teachers a brain-based lens for behavior
- Reduce stress for students and staff
- Improve motivation, engagement, and outcomes
- Support emotional regulation with confidence
Graduates are licensed to run their own ADHD professional development in schools and districts. Approved for CEUs: ASHA, AOTA, NBCC, and teacher credits.
Bring PD Directly to Your School
Most staff can identify a student with ADHD. Far fewer have a framework for what to actually do. PTS Coaching delivers customized professional development that changes that — giving your entire team a shared, brain-based lens for understanding and supporting students.
- Understand the social and emotional impact of ADHD and EF on learning, motivation, and behavior
- Recognize EF deficits behind challenging behavior — and stop misreading them as defiance
- Build practical tools for EF skill development across settings
- Use strength-based, collaborative approaches to reduce conflict and build capacity
Half-day and full-day formats. Approved for teacher and staff CEUs. Serving schools and districts across the U.S. and internationally.
Built on real-world practice, not theory alone.
Brain first, behavior second
Every program starts with understanding how the ADHD brain actually works. When you understand the why, the what becomes clear.
Ready to use immediately
Graduates leave with structured frameworks, ready-to-use materials, and the confidence to put them to work right away — in their practice, their classroom, or their school.
Ongoing support included
The relationship doesn't end at graduation. PTS Coaching provides continued access to resources, community, and professional development as you grow.
Connection before correction
The approach is grounded in empathy, not compliance. Professionals learn to build the relationships that make real change possible.
Home and school aligned
Programs for clinicians and educators share the same framework — so the adults in a child's life can finally speak the same language.
Approved CEUs across disciplines
Programs are approved for continuing education through ASHA, AOTA, ICF, NBCC, and for teacher credits — so your training counts professionally.
Not sure which program is right for you?
Many professionals find value in both. Reach out and we'll talk through your goals, your role, and what makes sense for where you are right now.
Let's Figure It Out TogetherFrom clinicians, coaches, educators, and school leaders who've been through the training.
I must say, taking this course is one of the best decisions I have made to increase my knowledge and improve my ability to provide holistic support to families. The information is absolutely essential for anyone working with ADHD and presented logically and lovingly. I gained so much insight as to how to communicate with clients and present this work in my community.Ryoko Sado — ADHD/EF Coach, Counselor, Educational Coach, Singapore — APCA Graduate
"This course has provided me with so many tools as a clinician that have been instrumental in my practice with parents of children with ADHD/EF challenges. This is a great investment for any clinician or coach who works with parents or neurodivergent children."
Christina Silvera — Clinical Psychologist, ADHD & EF Parent Coach"What stood out most was the shift in thinking — from seeing ADHD as a behavior issue to truly understanding it as a skills deficit. That reframe alone changed how I approach conversations with teachers, parents, and students. I've already started applying it every day."
School Counselor — ATTA Graduate"I've worked in education for over 15 years and this is one of the most practical, immediately useful trainings I've experienced. The framework for understanding executive function gave me a shared language I can now use with teachers, parents, and administrators alike."
Educator, 18 Years in Education — ATTA Graduate"I really enjoyed this training. I learned so much and have been reflecting on everything from the moment the course began. I gained a stronger ability to stay calm, listen to others, and develop a clearer understanding of what effective parenting support actually requires."
Lauren Albert, M.S., CCC-SLP — APCA Graduate"Her presentation was so successful and so well-received by staff that all participants urged me to contract her to work with everyone. As a result, we brought her back for multiple sessions across the district. She worked with our staff to build their capacity in executive function and better support students with ADHD in general education classrooms."
District Administrator — Multi-Session District Partnership"Cindy led a half-day presentation at our school where she helped us discover the unique qualities of students and adults with attention deficit and executive function issues. Her practical strategies were well-received by our faculty and staff, and we were immediately able to put her training to good use."
John H. Suitor III — Head of School, Boulder Country Day School"I learned more about ADHD and executive functions during this course than I have in my entire career. I am most excited to meet with my administration and begin offering monthly professional development to our teachers — and to work with nearby schools and organizations as well."
School Professional — ATTA Graduate"Cindy's workshops helped me launch my coaching business with practical tools for acquiring clients and working with them effectively. I highly recommend this program for coaches just starting out or coaches wanting to expand their practices."
Melissa Bildner — ADHD & Executive Function Parent CoachApproved for continuing education credits
PTS Coaching programs meet the CEU requirements for a wide range of disciplines — so your professional development counts where it matters.
Let's figure out the right fit together.
Whether you're exploring which program makes sense for your practice or your school, or you want to bring PTS Coaching to your district — reach out and we'll talk it through.
Contact Us
Meet Our Founder


Cindy Goldrich, Ed.M., ADHD-CCSP, is a leading ADHD coach, trainer, and author of 8 Keys to Parenting Children with ADHD. She has trained thousands of professionals worldwide in her Calm Connected coaching model, equipping them with tools to support families navigating ADHD and Executive Function challenges.
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Cindy’s Books

8 Keys to Parenting Kids & Teens with ADHD – 2nd Edition
PREORDER NOW and get 20% off + Free Shipping in the US through February 15th
This ADHD book is rich with optimism, tips, tools, and action plans to help your children grow into the best version of themselves.

ADHD, Executive Function, & Behavioral Challenges in the Classroom: Managing the Impact on Learning, Motivation, and Stress
The latest brain research and evidence-based best practices to get students motivated, focused, and organized. Practical insights, tools, and activities to support the social and emotional education of children who learn differently.






