The New Zealand government has been stepping up its efforts to educate citizens about online safety.
Their Keep It Real Online campaign focuses on protecting children and young people by providing helpful tips and advice to their parents and caregivers.
The intent was to create a campaign that wouldn’t just bring awareness to the specific issues young people face online but would give parents starters for what can be quite intimidating or difficult conversations.
And do that with a bit of offbeat humor – an important ingredient for going viral.
Click each of the images above to view these brilliant campaigns!
What do you think? I would love to hear your thoughts.
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